This photo was created as an homage to iconic design duo Ossie Clark and Celia Birtwell.
The story goes something like this: boy meets girl, boy designs t-shirts to impress girl, boy and girl fall madly in love and live their dream.
With a commitment to sustainability, The Podolls have created a line of clothing that are handcrafted in San Francisco with handwoven fabric from India and Japan.
When did you start designing fabric, patterns and clothing?
We started designing in 2003. Josh, an abstract painter, wandered into a San Francisco boutique to discuss his ideas with the buyer, Lauren, for the boutique.
What is it like fostering relationships with vendors?
The relationships with vendors and customers are the most rewarding and fulfilling part of what we do. It’s amazing to see a customer find something in the shop that really makes them feel good about themselves.
Aside from designing and production, you’re also running a business, a store, and working with lots of different folks. What tools do you use to stay on top of it?
We use technology every day for marketing, design, networking, and communication. We design all of our print repeats on the computer using photos. We market our product on our website, promoting and communicating on social media platforms such as Instagram.
What is your advice for folks who are interested in creating their own line?
Don’t get involved in this business if you are looking to make a lot of money. The design work has to come first.
This business takes a lot of hard work and persistence – you have to stick it out to be successful.
What is the culture like at The Podolls?
We aren’t one of those shops where you go in and feel like everyone is too cool to say hello and be nice.
We are proud to be a part of our community, and we love being a friendly place where people can gather, connect, and hang out.