Thanks so much to Cheryl Burke (who wrote the article) and Andrew Paynter (Photographer) for making this story happen.
"For the Podolls, fashion is all in the family. The husband-and-wife duo Joshua and Lauren Podoll, who launched their self-titled brand of mens- and womenswear 10 years ago, are officially all grown up. On the heels of a spring capsule collection for Anthropologie, October 18 marked the opening of The Podolls, their first boutique - 900 square feet in downtown Burlingame - as well as the launch of Podots, a children's clothing line inspired by their curly-haired two-year-old, Dashiell.
Despite having made a name for themselves long ago, when their early design were picked up by Barneys New York and earned the support of Stella Ishii - The News showroom founder who launched the careers of Alexander Wang and Philip Lim - the Podolls continue to keep it real. When the recession made designing $2,000 dresses seem ridiculous, they adapted. Their motto: "local + global = love." The Noe Valley couple developed a more accessible price point and strengthened their commitment to the environment and people, sourcing their all-natural fabrics sustainably and manufacturing their garments in South San Francisco. "We know the individuals who make the clothing," says Lauren, haute-hippie type who easily pairs a Wrk-shp ceramic necklace with her Goyard tote. "It's a really important part of our jobs."
If it sounds personal, it is. The Primrose Road store acts as a showroom for the couple's favorite things and also displays Joshua's abstract art - which was praised for its "contemplative clarity" by Los Angeles Times art critic Christopher Knight. Also look for contributions from local artisans, such as a custom cash-wrap and jewelry case by Key & Kite woodworker Danny Montoya, suede makeup bags from makeup artist Shawn Burke, and light fixtures by Wrk-shp."